Unique Properties,
Unique Opportunities

The path to success for technology ventures, and the obstacles they must overcome, has been the subject of significant research. But ventues based upon the commerrcialization of advanced materials — from carbon nanotube composites to proton exchange membrane fuel cells to organic light emitting diodes — face more complex challenges than technology ventures as a whole. Conventional models of value creation aren’t very helpful in guiding or predicting success for advanced materials ventures. 

Within the AMC Research Collaboration, we have developed a value creation model which specifically addresses the commercialization challenges faced in the advanced materials sector.

Through extensive interviews, field research, testing, and ongoing

refinement, this model is proving to be a relevant guide toward success.

What's Happening in Advanced Materials
at SFU, MIT, and Cambridge?

The Advanced Materials Commercialization Research Collaboration includes leading experts from:

• Simon Fraser University (Burnaby, BC, Canada)
• Massachusetts Institute of Technology (Cambridge, MA, USA)
• University of Cambridge (Cambridge, England).

Our Collaboration's focus is on how advanced materials are commercialized, and the relationship of investors, entrepreneurs, large corporations, policy makers, and universities others to this commercialization process. We are also fortunate to be part of three leading institutions in the field of advanced materials research and development.

To learn more about what's happening in advanced materials at our respective institutions — including research breakthroughs, prototype development, production processes, and spin out activity

Check here to find out more....

Case Studies

Ultimately, experience is the best teacher — which is why we have applied our value creation model to 45 different advanced materials ventures (and counting). To date, we have published case studies of the following ventures:
  • Hyperion Catalysis
  • Cambridge Display Technology
  • Degussa AG;
  • NanoGram and
  • an anonymous Carbon Nanomaterials Start-up (CNS)

    We invite you to learn more about these cases studies here.

Polymer light emitting diodes
(P-OLEDs) have numerous (and largely unrealized) applications in the display and lighting markets. Among our case studies is an analysis of how Cambridge Display Technology has sought to create value through this breakthrough advanced material. (Photo courtesy of CDT Inc.)

Publications Spotlight

"Radical Innovation through Internal Corporate Venturing: Degussa’s Commercialization of Nanomaterials," was published recently in R&D Management. This paper reveals the challenges, organizational design, and management strategies of an internal corporate venture’s commercialization of nanomaterials technology.

                                                See all publications…

Quote of the Day

Succeeding with New Materials
The only complete guide of its kind —
now downloadable

Trying to assess market potential for an advanced material? Our step-by-step guide — Succeeding with New Materials (University of Cambridge), by AMC's Dr. Elicia Maine and Dr. Mike Ashby — is now in hardcopy, or an instantly downloadable eBook.


Test your eye for advanced materials!
What's pictured at the top of this page?

It's a scanning election microscope image of…

    (a) a synthetic high-friction micro-fibre array
    (b) a synthetic dog's whisker
    (c) an oriented wood-polypropylene composite

click here to see the answer…